In today’s business environment where communicating with the customer is everything, Promotion holds a very important place in the Marketing mix. With so much of competition and ‘me too’ products a successful business is one which can communicate effectively with it customers and convince them to buy its products. Promotion is usually thought as advertsing but Promotion is much more than advertising. It involves above the line and below the line activities to communicate with their potential and existing customers and improve sales.
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