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Marketing Mix

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Article Index
Marketing Mix
Marketing Mix-Product
New Product Development
Product Life Cycle
Marketing Mix-Price
Price Elasticity of demand
Pricing Strategies
Marketing Mix-Promotion
Above the line
Medium of advertising
Below the line
Marketing Mix-Place
Role of wholesaler
Choosing a distribution channel
SWOT Analysis
All Pages


In today’s business environment where communicating with the customer is everything, Promotion holds a very important place in the Marketing mix. With so much of competition and ‘me too’ products a successful business is one which can communicate effectively with it customers and convince them to buy its products. Promotion is usually thought as advertsing but Promotion is much more than advertising. It involves above the line and below the line activities to communicate with their potential and existing customers and improve sales.

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