• Increase font size
  • Default font size
  • Decrease font size

Want to find out more ? Type here


Marketing Mix

E-mail Print
Article Index
Marketing Mix
Marketing Mix-Product
New Product Development
Product Life Cycle
Marketing Mix-Price
Price Elasticity of demand
Pricing Strategies
Marketing Mix-Promotion
Above the line
Medium of advertising
Below the line
Marketing Mix-Place
Role of wholesaler
Choosing a distribution channel
SWOT Analysis
All Pages


A person or a firm, who buys in bulk from the manufacture, breaks it into smaller quantities and supplies it to small retailers.

Role of Wholesaler

  • Buys in bulk from the producer and breaks into small quantities to retailers.
  • Provide storage facilities, thus reducing the need for both manufacturer and retailer to hold such large stocks.
  • Wholesalers carry out marketing efforts at their level.
  • Provide credit facilities to small retailers.
  • Sometimes deliver the goods to the small business outlets.
  • Wholesalers usually do some amount of promotion at their level thus helping manufacturers in their marketing efforts.

Facebook Comments

Share on Myspace

Content of this website is protected by copyright laws. Please refer to our terms of use